onluck‘s Affiliate Program – How It Works
If you’re considering joining OnLuck Casino’s affiliate program, it’s essential to understand how it operates, especially if you’re new to affiliate marketing in the online gambling sector. Transparency is key, and I aim to provide you with the information you need to make an informed decision.
What is an Affiliate Program?
In simple terms, an affiliate program allows individuals or companies to promote a casino’s services and earn commissions based on the traffic or players they bring in. In the case of OnLuck Casino, affiliates can earn money through various models such as CPA (Cost Per Acquisition), RevShare (Revenue Share), or hybrid models that combine both.
How Does OnLuck Casino’s Affiliate Program Work?
When you join the OnLuck Casino affiliate programme, you receive a unique tracking link. This link is used to monitor the traffic and players you refer. Your earnings can be calculated based on:
- Revenue Share: A percentage of the net revenue generated by your referred players, often ranging from 25% to 40%.
- Cost Per Acquisition (CPA): A fixed fee for each player you refer who makes a deposit, which can be around £100 or more.
- Hybrid Models: A combination of both RevShare and CPA, tailored to suit your marketing strategy.
What are the Key Terms and Conditions?
Understanding the terms and conditions of the programme is crucial. Here are some key points to keep in mind:
- Payment Threshold: Affiliates typically need to reach a minimum balance of £100 before payouts are processed.
- Wagering Requirements: Players you refer may face wagering requirements, often around 35x their bonus amount, before they can withdraw any winnings.
- Cookie Duration: Most affiliate programmes have a cookie duration of 30 days, meaning if a player clicks your link and registers within that period, you’ll receive credit for their activity.
What are the Payment Methods and Frequency?
OnLuck Casino offers various payment methods for affiliates, including bank transfers, e-wallets like PayPal, and cryptocurrency options. Payments are generally processed monthly, but it’s wise to check if there are specific cut-off dates or additional fees.
Common Myths about Affiliate Programs
- Myth 1: You need a large following to succeed.
This is false; even small, targeted audiences can be profitable if engaged properly. - Myth 2: All casinos offer the same commission rates.
Each casino has different structures, so it’s vital to compare. - Myth 3: Affiliates can’t earn money if their referrals lose.
Most programmes, including OnLuck’s, pay out based on net revenue, so you can benefit regardless of player losses.
Is OnLuck Casino Safe and Licensed?
Before you promote any casino, it’s critical to check its licensing. OnLuck Casino is licensed by the UK Gambling Commission (UKGC), which means it adheres to strict regulations ensuring player safety and fair play. However, always remind your referrals to gamble responsibly. The UKGC requires all operators to promote responsible gambling and provide support for those who may be struggling.
What are the Potential Pitfalls?
While affiliate marketing can be lucrative, there are pitfalls to be aware of:
- High Competition: The online gambling space is saturated, making it challenging to stand out.
- Payment Delays: Ensure you understand the payment terms; delays can occur due to various factors.
- Compliance Issues: Stay updated on UK gambling regulations to avoid potential pitfalls and penalties.
Final Thoughts
Joining OnLuck Casino’s affiliate programme can be a rewarding venture, provided you are aware of the risks and rewards. By understanding the commission structure, terms, and the importance of promoting a licensed and safe environment, you can set yourself up for success in this competitive field. Always ensure that you operate ethically and transparently to build trust with your audience.

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